Branded Content Proposal for Chupa Chups
Branded content allows companies to connect with their audiences in a discrete yet impactful manner. Therefore, we have identified an opportunity for iconic lollipop brand Chupa Chups to share a lick of its lesser known history and brand essence with candy lovers worldwide.
Content. 40+ slides of Chupa Chups brand history, competitor analysis, clients and insight analysis, past campaign evaluations, and three branded content proposals that will elevate Chupa Chups' brand positioning amongst its desired target audience.
Team. Maria Teresa Vallenilla and Vania Canales-Canales
